What We Do

We build connections between the United States and Italy by actively promoting and supporting both Italian and U.S. culture of innovation. We understand that it is only through collaboration and shared knowledge that real growth can be achieved.

Our Success is Your Success

Our goal is to ensure that people and organizations in our countries continue to grow strong and vibrant together despite physical borders, bringing to market an unrelenting stream of innovative solutions that solve real problems, in order to generate meaningful, long lasting value from one side of the ocean to the other.

Our Approach

Our non-for-profit approach focuses on harnessing the efficiency and scalability of market-based models, while making sure that social impact remains our primary objective. Serena is comprised of a team of dedicated professionals who believe in taking risks, thinking ahead, and staying flexible to help our entrepreneurial allies. We place people and organizations at the top of our list of priorities, understanding that non-monetary value can be just as meaningful if not more than financial gain.

Why Serena?

Our name was inspired by “The Serenissima”, meaning “the most serene”. The term was given to the leaders and then to the city of Venice starting in the 15th century to recognize and symbolize its culture for peace, diplomacy, justice, and its relentless focus on global leadership through common prosperity. Throughout history, the same title has been held up as a mark of prominence and a reminder that these values can help create real progress, and success for generations.